How we operate
We work as a virtual network.
Working from home or your office when we're on a project means your information is kept confidential and it keeps our overheads down, making us more affordable. If you would like both Liz and Katrina to offer an opinion on your project, we can at your request. Otherwise your project is restricted to the strategist that you're working with
We have a strict code of ethics on discretion and confidentiality. With providing a service to multiple agencies and clients, it's not good for our business to abuse trust or confidentiality.
We do not work for different agencies on the same account planning pitch.
Our general category knowledge will be available and no doubt of value to you but any and all specific knowledge of your brand and your company's business and prospecting will never be passed on outside your organisation.
We will not pitch to agency clients for a direct relationships
Why we exist
We believe we add value in three ways.
- We have core research skills to develop meaningful business building insights that inspire Strategic Brand Management and Brand Positioning teams and help them solve their marketing problems.
- Our moderation skills can effectively facilitate that team's thinking and so leverage all the brain power in a group.
- And finally, we have proven strategic thinking intuition, so are quickly able to connect the dots between the insights and turn it all into and inspired strategy, brief and execution.
Hopefully you agree. But there are a couple of problems. Firstly, you would love this quality of contribution on your business, but you don't need it all the time, so it's not cost effective to have a full-time top-notch strategist on the payroll. Or you've decided to invest in your brand but simply can't find someone that suits you because experienced but affordable strategists have become scarce, especially outside London.
You can:
- Contract one of us to be your consistent strategist .
- Hire us for specific project or strategic planning task.
- Use us on just one big pitch or project
