Brand Positioning

A brand positioning project for a new bed range
A complete repositioning of a visitor attraction with a brief to increase footfall by over 50%
Positioning of a new used car brand for a premium car marque globally
Positioning rethink for a deodorant brand in danger of delisting
European positioning and communications strategy for a leader in the agribusiness

Brand Architecture

Research for a major bank into their communications to their high net worth customers to ensure better ROI
Research into the problems 16-19s have when moving from school to college and how it affects their mental health in order to ensure support services intervene eariler and in a more cost effective way
Global research and semiotics study for a cereal manufacturer into how women feel about their shape, weight and looks.
Advertising evaluation research for a major hotel chain
Research among ethnic consumer groups for a major supermarket
Values research for a major attraction with staff and shareholders

Ideas for the launch of two new specialist brands for a premium tour operator to rejuvenate customer base significantly
New product development workshop on kettles, toasters and food prep for a small appliance brand
Workshop to develop new business and leisure concepts for a hotel group
Product development workshop for microwaveable snacks