2017 Academy - Biggest Ever
This June we have again partnered with the MPA for our fifth season of training sessions for communications and branding specialists. As well as including four of Planning Express’ most popular strategic skills courses, we have developed a brand new half day Pitch Perfect course. This year The MPA Academy 2017 also includes a series of courses from specialist social media and business development training providers.
For the full MPA Academy 2017 brochure, please download our brochure
Each of the Planning Express courses included within the MPA Academy cover a specific skill that can significantly improve the way you create, develop and sell great ideas. All are practical, interactive and full of inspirational best practices, models and techniques you can instantly adopt. Our schedule comprises the following:
This hands-on half day course uses live briefs and examples and will give you the opportunity to improve your approach to creative brief writing, reinforcing basic good practices and giving special emphasis on areas that can lead to a weak brief.
With this half day course you’ll learn an innovative, failsafe approach for generating fresh ideas and new thinking that gets solutions quickly, so you can feel confident about your ability to generate new ideas in a new and interesting way.
With this half day course you’ll learn how to structure your presentation well and be confident as a communicator. You will leave equipped with techniques to make your content concise and compelling and you convincing and engaging.
This is a hard working full day course designed to boost your strategic planning skills in all areas, from finding better insight, to better ideas and briefs, to better presenting of strategies. You’ll find out about the latest and greatest ideas, techniques and resources that you can apply day to day.
This half day course can dramatically improve your team’s chance of winning every time. It covers best practice when pitching, pitch do’s and don’ts, and checklists and methodologies to guide you through the 3 key stages of the pitch process.
Over the past 5 years we have trained over 200 brand and communications professionals. We are proud to have received consistently excellent feedback, scoring 4.7 out of 5 for relevance, 4.7 out of 5 for being instantly applicable, and 4.8 out of 5 for delivery, pace and style.
- "I have a presentation tomorrow! I expect at least 3 of the models to appear as ways to better structure our thinking!"
- “I found the sessions really useful, and it’s reassuring to know that we are already doing some of what you outlined as best practice”
- "It was really useful and one of the best delivered sessions I’ve attended in a long time."
All courses are run by one of the Planning Express team, all day to day practitioners of every aspect of the Academy content, with over 30 years training experience between them. Please contact us for more information and bookings, or download our brochure.
We can also offer bespoke versions of the academy content in-house, tailored to your specific discipline (PR, B2B, Digital, Sales Promotion, Advertising and Branding) and your type of client, if required. Please get in touch so we can discuss your needs in more detail.
For our full training capability, please visit our training page.
Contact us to find out more.