About us

Us in two words:
‘Expertise’ and ‘Flexibility’

How we operate

Our clients often tell us that what they most value about Planning Express is our expertise and flexibility.

Between us, we have over 50 years experience in account planning and brand strategy, and the expertise to do amazing things for your business. For instance, as well as developing inspiring, business-building insights our brainstorming techniques can leverage all the brainpower in your team to get to a great solution - faster. We also have proven strategic thinking skills and can quickly develop a unique strategy and brief that will inspire communications and keep you one step ahead.

Our flexibility stems from our ‘on-demand’, ‘pay-as-you-go’ approach. We work wherever suits you best – either from your office or remotely. And because we're a small and agile team, we're able to pool our resources, allowing you to tap into the expertise of all our account planners and get more relevant and up-to-the-minute thinking.

  • Contract one of us to be your consistent brand strategist or account planner
  • Hire us for a specific project or strategic planning task
  • Use us on a big one-off pitch
  • Ask us to develop your proprietary strategic planning process

Liz Bielinska

07817 651 439

Liz Bielinska

Liz has been in account planning, market research and brand strategy for over 20 years. After graduating from the London School of Economics, and a short stint in publishing, she began her communications agency career in 1994 at BDH, Manchester (now TBWA). She then moved to Martin Williams Advertising in the USA to be on the Board and run the Account Planning department. While working for clients such as Target, LL Bean and E*TRADE, Liz pioneered creative thinking techniques and brand strategy development processes. After returning to the UK as a consultant, and then briefly back to TBWA, Liz set up Planning Express in 2007. Since then she has applied her expertise to a wide variety of consumer and business-to-business categories, well known brands and start-ups, as well as helping smaller agencies develop their own propositions and strategic processes, and training teams on the full set of strategic skills from insight mining to idea generation to presenting strategy.

Rebecca Ashley

07766 200 160

Rebecca Ashley

Rebecca is a MMU Business graduate with 20 years account planning experience under her belt. For 10 years she worked at TBWA\Manchester (during the last 2 years as Planning Director), working across a variety of high profile accounts including Carex, Morrisons, ghd, and ODEON cinemas. Rebecca joined Planning Express in 2008 and has so far worked with agencies to develop effective planning processes, helped win pitches, trained teams on all aspects of the planning cycle and developed brand propositions and creative work that grow businesses and help organisations achieve their objectives. She works across a broad spectrum of clients, including fmcg, B2B, education, retail, leisure and health, including those with an international remit. Rebecca has come face-to-face with a whole raft of audiences including kind and clever nurses, pregnant smokers, friendly police officers, unhygienic chefs, innovative head teachers, diyers, holidaymakers, gym goers, animal lovers, and almost every type of tradesman - all in the name of planning.

Clare Briscall

07967 812 885

Clare Briscall

Following a brief stint client side which involved Jaguar cars and electronic locks Clare has worked in agencies for 20 years. Her focus in the last 12 years has been on research and planning, generating insights and propositions that have helped secure and win business, as Planning Director at Madhouse Associates and for three years as Managing Director and Head of Planning and Strategy at A&P in Lancashire. With extensive experience in integrated and content strategy, Clare enjoys developing the proposition through to its strategic communications delivery, working with agencies to get the very best out of their creative and strategy teams. With experience in automotive, homebuilding, financial and manufacturing sectors Clare can quickly pick up the subject matter and get into the heart of the client brief.

Clare joined Planning Express in 2017

Helen Davies

07774 640 037

Helen Davies

Helen began her career as a qualitative researcher at Movement Research in London. Here she worked with ad agencies and clients such as Diageo, Coca-Cola, The Telegraph and BT, creating and executing research projects and workshops, ensuring direction for brand strategies and creative campaigns that delivered growth.

After 9 years, she left Movement as Associate Director in 2007, to become a Planner at TBWA\Manchester.

Most recently as Strategy Director at TBWA, she has led the Planning on a wide range of FMCG, retail and government clients, developing successful and highly effective brand and communication strategies for businesses including Merlin Entertainments, Seven Seas, BP, Remington and Westland Horticulture.

Helen joined Planning Express in 2017

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Find out how we can help you solve tough marketing problems

Call Liz Bielinska on 07817 651 439
Email liz@planningexpress.com