About us
Us in two words:‘Expertise’ and ‘Flexibility’
How we operate
Our clients often tell us that what they most value about Planning Express is our expertise and flexibility.
Between us, we have over 50 years experience in account planning and brand strategy, and the expertise to do amazing things for your business. For instance, as well as developing inspiring, business-building insights our brainstorming techniques can leverage all the brainpower in your team to get to a great solution - faster. We also have proven strategic thinking skills and can quickly develop a unique strategy and brief that will inspire communications and keep you one step ahead.
Our flexibility stems from our ‘on-demand’, ‘pay-as-you-go’ approach. We work wherever suits you best – either from your office or remotely. And because we're a small and agile team, we're able to pool our resources, allowing you to tap into the expertise of all our account planners and get more relevant and up-to-the-minute thinking.
- Contract with us to be your consistent brand strategist, account planner or researcher
- Hire us for a specific project or strategic planning task
- Use us on a big one-off pitch
- Ask us to develop your proprietary strategic planning process
The team is led by Liz Bielinska, with 30 years experience of brand planning, market research in UK, USA and Europe.
Liz Bielinska
07817 651 439
liz@planningexpress.com
Liz has been in account planning, market research and brand strategy for over 20 years. After graduating from the London School of Economics, and a short stint in publishing, she began her communications agency career in 1994 at BDH, Manchester (now TBWA). She then moved to Martin Williams Advertising in the USA to be on the Board and run the Account Planning department. While working for clients such as Target, LL Bean and E*TRADE, Liz pioneered creative thinking techniques and brand strategy development processes. After returning to the UK as a consultant, and then briefly back to TBWA, Liz set up Planning Express in 2007. Since then she has applied her expertise to a wide variety of consumer and business-to-business categories, well known brands and start-ups, as well as helping smaller agencies develop their own propositions and strategic processes, and training teams on the full set of strategic skills from insight mining to idea generation to presenting strategy.